Goodbye ceremony for brands
As our brands are becoming more personal, they are also becoming our friends. They are becoming more human. In this process, death or the confrontation…
Online marketing karaoke
Being an audioholic copywriter with a somewhat ironic passion for online marketing made me play around with music, generating parody covers of famous songs that…
Answering questions for Google
Whatever your question is, Google always has an answer. About the weather, sports matches or even what the meaning of Love is. The Featured Snippets…
Advertising internship application
Getting an internship at an advertising agency is tough. With your fancy portfolio and art director or copywriter buddy, a creative director needs to be disrupted…
Positioning lyrics
A Dutch song, “Zij maakt het verschil” (she makes the difference) intrigued me. In so many ways, the unknown form of ‘she’ is described, based…