Online marketing karaoke

Being an audioholic copywriter with a somewhat ironic passion for online marketing made me play around with music, generating parody covers of famous songs that…

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Advertising internship application

Getting an internship at an advertising agency is tough. With your fancy portfolio and art director or copywriter buddy, a creative director needs to be disrupted…

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Positioning lyrics

A Dutch song, “Zij maakt het verschil” (she makes the difference) intrigued me. In so many ways, the unknown form of ‘she’ is described, based…

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